Market News

By David Meshioye

The federal government says it’s leaving no stone unturned to attract foreign investors in the new year and rebrand the country’s battered image abroad.

Towards this end, the government is expected to sign a two-year tenure initiative with global media company, Bloomberg, to help revive the country’s ailing economy.

This was contained in a statement released on the X handle of the Ministry of Finance Incorporated (MOFI) on Thursday evening.

The government agency is expected to sign a two-year tenure initiative aimed at rebranding the nation’s global image and attracting foreign investment.

“The Federal Government of Nigeria, through the Ministry of Finance Incorporated (MOFI), is set to partner with Bloomberg in a two-year initiative aimed at rebranding the nation’s global image and attracting foreign investment,” MOFI said.

Speaking at the meeting with Wale Edun, the minister of finance, Bloomberg’s global director, Nicole Keefe, reiterated the company’s commitment to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience.

Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions, the statement added.

On his part, Armstrong Takang, CEO of MOFI, noted that the partnership would spotlight key government projects such as the Real Estate Investment Fund and gas pipeline initiatives, further promoting Nigeria’s progress in critical sectors.

Nigeria is aiming to lure in investors and return confidence to its economy which has sloped from largest in Africa to fourth with its GDP at nearly $200 billion, according to the International Monetary Fund, IMF.

The Bloomberg partnership is expected to showcase the resolve of the Nigerian government towards bringing in potential investors and what they stand to gain in committing their resources to the country.