Market News
U.S. exports $7.8 million wines to Nigeria in 2024 - THE GUARDIAN
Nigeria has been described as the largest market in Africa for United States of America wines, with estimated $7.8 million import into Nigeria from the US in 2024.
This figure, according to the acting U.S. Consul General, JoEllen Gorg, represents a 65 per cent increase compared with 2023 estimates.
Speaking at a trade promotion event in Lagos, organised by the Foreign Agricultural Service of the U.S. Mission in collaboration with the California Wine Institute, Gorg underscored the pivotal role of the Mission in expanding U.S.-Nigeria agricultural trade.
She said: “The United States is proud to offer the highest quality products to consumers around the world. California wines represent some of the best in the world.
“Home to over 5,000 wineries, most of them family-owned, multi-generational businesses, California makes over 80 per cent of U.S. wine and ranked the 4th among world’s wine producers.”
Vice President for International Marketing at the California Wine Institute, Honore Comfort, explained that the trade promotion event was an opportunity to showcase the diversity and quality of California wines that have earned an excellent reputation globally.
“We are excited to kick off our 2025 Africa Tasting Tour in Lagos to increase knowledge of and interest in California wines across the continent,” Comfort added.
The trade promotion event connected 18 California wineries with the Nigerian business community, strengthening agricultural trade ties between the two countries.
More than 160 award-winning California wines, from crisp whites to bold reds, were showcased during a wine tasting event attended by over 120 Nigerian wine importers, distributors, retailers, hospitality industry stakeholders, and wine lovers who discussed the growing market potential for U.S. wines in Nigeria.
In addition to the wine tasting experience, the California Wine Institute organised a specialised seminar for local wine importers and leading Nigerian restaurateurs, highlighting opportunities for mutually beneficial trade.
